国家考古遗址公园的价值阐释及其旅游国际化发展路径  

The Value Interpretation of National Archaeological Site Park andIts Tourism Internationalization Development Paths

作　　者：方微[1] 周波 夏国芳 FANG Wei;ZHOU Bo;XIA Guofang(School of Economics and Social Welfare,Zhejiang Shuren University,Hangzhou,Zhejiang,310015,China;School of Culture and Tourism,Zhejiang International Studies University,Hangzhou,Zhejiang,310023,China;China Cultural Heritage Information and Consulting Center,Beijing,100029,China)

机构地区：[1]浙江树人大学经济与民生福祉学院,浙江杭州310015 [2]浙江外国语学院文化和旅游学院,浙江杭州310023 [3]中国文物信息咨询中心,北京100029

出　　处：《浙江树人大学学报》2022年第4期52-60,共9页Journal of Zhejiang Shuren University

基　　金：浙江树人大学校级课题(2018A11002);浙江省文化和旅游厅科研与创作项目(2021KYY033);杭州市哲学社会科学规划课题(Z21YD009)

摘　　要：国家考古遗址公园旅游国际化是传承中华文化魅力、传播中华优秀传统文化、提高遗产知名度的有效途径。文章通过梳理国家考古遗址公园建设现状、解读其价值,指出旅游国际化发展存在的普遍问题,从文化立魂、产品彰魂、传播传魂、数字显魂、文创亮魂等方面,探讨国家考古遗址公园旅游国际化发展的五大战略路径,以期为促进国家考古遗址公园的保护、利用、传承及提高世界知名度和影响力提供有效模式,也为各地考古遗址公园建设与发展提供参考。Tourism internationalization of national archaeological site park is an effective way to inherit the charm of Chinese culture,spread Chinese excellent traditional culture and improve the popularity of heritage.By interpreting the value of national archaeological site park and the common problems existing in the international development of tourism,this paper discusses the five strategic paths for the international development of tourism in the national archaeological site park from the aspects of cultural soul building,product soul showing,propagating soul passing,digital soul displaying and cultural soul creating,so as to provide an effective mode for promoting the protection,utilization and inheritance of the national archaeological site park and improving the world reputation and influence.

关 键 词：国家考古遗址公园 大遗址保护 旅游国际化 旅游产品 数字旅游 

分 类 号：G246[文化科学] K878[历史地理—考古学及博物馆学] F592[历史地理—历史学]