网络实践与传播噪音对用户红色文化认同的影响研究:以红色文化认知为中介变量  

The Influence of Internet Practice and Communication Noise on Netizens’Red Culture Identity:The Mediating Role of Red Culture Cognition

作　　者：刘茜[1,2] 王展玉 Liu Qian;Wang Zhanyu

机构地区：[1]成都大学文学与新闻传播学院 [2]成都大学教务处

出　　处：《中国新闻传播研究》2022年第4期187-204,共18页China Journalism and Communication Journal

基　　金：国家社科基金后期资助项目“认知传播学”(项目编号:17XWF007);国家社科基金西部项目“大数据时代新闻认知传播研究”(项目编号:17XXW007)的阶段性成果

摘　　要：红色文化是我国社会主义先进文化的重要组成部分。网络时代,互联网逐步成为红色文化传播的重要载体。本文通过理论与实证研究发现,基于互联网的红色文化信息接收、活动参与、意见发表等红色文化网络实践活动对网络用户的红色文化个体认同具有显著的正向影响;由于网络信息的无限激增及交叉重复所产生的网络传播噪音则对红色文化个体认同具有显著的负向影响;在网络实践与传播噪音对红色文化个体认同的影响中,红色文化认知呈现出显著的中介效应。提升网络用户的红色文化认同,应多措并举加强红色教育,多部门联动净化网络传播环境,政府、学校和家庭三维协同,共同关注不同年龄层网络用户的红色文化网络实践。Red culture is an important part of China’s socialist advanced culture.In the Internet age,the Internet has gradually become an important carrier for the dissemination of red culture.Through theoretical and empirical research,this paper finds that the network practice of red culture based on Internet,such as red culture information receiving,activity participation and opinion publishing,have a significant positive impact on Internet users’individual identity of red culture.However,due to the network propagation noise caused by the infinite proliferation and cross repetition of network information,it has a significant reverse impact on the individual identity of red culture.In the influence of network practice and network propagation noise on the individual identity of red culture,red culture cognition shows a significant intermediary effect.To enhance the red cultural identity of Internet users,we should take multiple measures to strengthen red education and purify the network communication environment through multi department linkage.The government,schools and families should work together in three dimensions to pay attention to the red culture network practice of Internet users of different ages.

关 键 词：红色文化 文化认知 文化认同 影响因素 

分 类 号：G206[文化科学—传播学] D642[政治法律—政治学]