从景观到造梦:传播学视阈的“元宇宙”与伦理反思  

From Spectacle to Dream Building:“Metaverse”from the Perspective of Communication and Ethical Introspection

作　　者：马立明[1] 黄泽敏 Ma Liming;Huang Zemin

机构地区：[1]暨南大学新闻与传播学院

出　　处：《新媒体与社会》2022年第1期123-135,共13页New Media and Society

摘　　要：综合了近年来多项前沿技术成果的新一代互联网产品元宇宙,被认为是“互联网的最终形态”,它可以打造出一种类似拟态梦境的平行空间,拓展玩家的“第二人生”。但是,“第二人生”过于逼真,有可能让玩家沉浸在梦境之中,成为沉迷虚拟时空不愿醒来的“梦中人”,严重冲击甚至摧毁第一人生。根据居伊·德波的景观社会理论,资本主义从商品生产发展到影像生产,通过打造景观世界来控制社会,元宇宙的到来,意味着更高阶段的数字资本主义,进一步加深了对社会的操控。如何在元宇宙技术迅速发展的当代捍卫人的主体性,将成为当下科技伦理反思的关键。The new generation of Internet product Metaverse,which integrates a number of cutting-edge technological achievements in recent years.Metaverse is considered to be the“ultimate form of the Internet”,which can create a parallel space similar to mimicry dreams and expand the player’s“Second Life”.However,“Second Life”is too real and may make players immerse themselves in dreams,becoming“dreamers”who are addicted to virtual world and do not want to wake up,severely impacting or even destroying“First Life”.According to Guy Debord’s theory of spectacle society,capitalism developed from commodity production to image production,and controlled society through the creation of a spectacle world.The arrival of the Metaverse means that digital capitalism at a higher stage has further deepened its manipulation of society.How to defend human subjectivity in the contemporary era of rapid development of Metaverse technology will become the key to the current scientific and technological ethics introspection.

关 键 词：元宇宙 景观社会 数字资本主义 

分 类 号：G206[文化科学—传播学]