旅游涉入对游客游憩行为意向的影响——以X生态农业文化旅游观光园为例  

The Impact of Tourism Involvement on Tourists'Intention to Recreation Behavior——Taking X Ecological Agriculture,Culture,Tourism and Sightseeing Park as an Example

作　　者：池丽旭[1] 王鹏飞 CHI Lixu;WANG Pengfei(College of Economics and Management,Shenyang Agricultural University,Shenyang 110161,Liaoning Province,China)

机构地区：[1]沈阳农业大学经济管理学院,辽宁沈阳110161

出　　处：《沈阳农业大学学报（社会科学版）》2023年第4期416-425,共10页Journal of Shenyang Agricultural University(Social Sciences Edition)

基　　金：2019年教育部人文社会科学青年项目(19YJC790019)

摘　　要：目前,发展乡村旅游已成为解决农民就业问题、带动当地经济发展的有效措施。以X生态农业文化旅游观光园为例,构建关于旅游涉入对游客游憩行为意向的理论模型,通过问卷的形式获取一手数据,借助统计软件对概念模型进行检验,并尝试验证文化原真性的调节效应。结构模型分析结果显示,本研究的六条路径影响关系均成立;路径“旅游涉入—旅游目的地形象—游客积极情绪体验—游客游憩行为意向”存在链式中介效应,而其他路径也都存在部分中介作用;文化原真性在旅游目的地形象与游客积极情绪体验之间具有调节作用,而文化原真性在游客游憩行为意向与旅游目的地形象、游客积极情绪体验之间调节作用不显著。提出增强旅游涉入度,提高游客游憩行为意向;创新旅游资源开发,塑造旅游目的地良好形象;提高文化原真性,打造当地特色文化品牌等对策建议。以期为乡村旅游景区管理者制定营销策略提供新的视角和理论依据。Under the background of the comprehensive implementation of the rural revitalization strategy,rural tourism has become an effective measure to solve the employment problem of farmers and drive local economic development.Taking X Ecological Agriculture Cultural Tourism and Sightseeing Park as an example,a theoretical model was constructed based on the impact of tourism involvement on tourists'recreational behavior intention.To verify the moderating effect of cultural authenticity,a questionnaire was designed and the conceptual model was tested using statistical method.The path"tourism involvement destination image positive emotional experience tourist recreational behavior intention"shows a chain mediating effect.Cultural authenticity has a moderating effect between destination image and positive emotional experience,but no significant moderating effect between tourist recreational behavior intention and destination image and positive emotional experience.The corresponding countermeasures for the development of rural tourism are to enhance tourism engagement and promote tourists'recreational behavior intentions,to innovate the development of tourism resources and shape a good image of tourism destinations,and to improve cultural authenticity and create local characteristic cultural brands.

关 键 词：旅游涉入 旅游目的地形象 积极情绪 行为意向 文化原真性 

分 类 号：F592.6[经济管理—旅游管理] F592.7[经济管理—产业经济]