数字经济与体育消费韧性  

Digital Economy and Sports Consumption Resilience

作　　者：温宝林 罗永义 WEN Bao-lin;LUO Yong-yi(Sports College,Chizhou University,Chizhou 247000,China)

机构地区：[1]池州学院体育学院,安徽池州247000

出　　处：《山西财经大学学报》2024年第S02期89-91,共3页Journal of Shanxi University of Finance and Economics

摘　　要：在数字经济和体育产业深度融合的背景下,我国体育消费韧性的可持续数字化转型加速,推动了体育消费的快速发展。我国体育消费发展态势良好,这是向数字经济转变的良好基础。“十四五”时期,我国体育消费向数字化方向转变,是促进我国体育消费发展的重要动力,我国体育产业在2023年实现了3000亿元的净利润。为此,我国政府在“十四五规划”中开展了一个全国性的计划,目的是提高居民的居住水平。进入新世纪,我国体育产业必须具备较好的发展环境,并有一个清晰的发展方向,这是一个漫长的过程。因此,本文对其进行研究,以期对体育行业有所帮助。In the context of deep integration between the digital economy and the sports industry,China has accelerated the sustainable digital transformation of its sports consumption resilience,driving the rapid development of sports consumption.The sports consumption sector in China is currently in a positive growth trend,which provides a solid foundation for the transition towards the digital economy.During the“14th Five-Year Plan”period,the shift of China’s sports consumption towards digitization has become a significant driving force for the advancement of the sector,culminating in the sports industry achieving a net profit of 300 billion yuan in 2023.In response,Chinese government having launched a nationwide initiative within the“14th Five-Year Plan”aimed at improving living standards for its residents.As we entered the new century,China’s sports industry should possess a favorable development environment and a clear direction,and this was a long-term process.Therefore,this paper has conducted research on it,hoping to be helpful for the sports industry.

关 键 词：数字经济 体育消费韧性 逻辑理路 阻滞壁垒 提质方略 

分 类 号：G812[文化科学—体育学] F49[经济管理—产业经济]