中国旅游电子商务网站产品与服务分析  

Analysis on the Products and Services of Chinese Tourism E-Commerce Websites

作　　者：曹宇宁[1] CAO Yu-ning(School of Economics and People’s Well-Being,Zhejiang Shuren University,Hangzhou 310005,China)

机构地区：[1]浙江树人大学经济与民生福祉学院,浙江杭州310005

出　　处：《山西财经大学学报》2022年第S01期48-51,共4页Journal of Shanxi University of Finance and Economics

摘　　要：本文从目前我国主流的旅游电子商务网站的商业模式出发,选取了具有代表性的网站进行分析,首先就产品营销模式和当前存在的问题对我国旅游电子商务网站的产品进行了分析,其次就旅游电子商务网站的服务模式及其主要影响因素对旅游电子商务网站的服务模块进行了分析。Based on the present business model of China’s tourism mainstream e-commerce websites,the paper selected some typical websites to make an research.Firstly,the paper analyzed the products of China’s tourism e-commerce websites combined with product marketing mode and existing problems.Then the paper deeply explored these websites’service module based on the analysis of the websites’service modes and main influencing factors.

关 键 词：电子商务 旅游网站 产品营销 

分 类 号：F724.6[经济管理—产业经济] F592