移动社交电子商务发展策略  

On developmental strategy of mobile social e-commerce

作　　者：王丽蕊[1] WANG Li-rui(Department of Economics and Trade,Shijiazhuang University of Applied Technology,Shijiazhuang,Hebei 050081,China)

机构地区：[1]石家庄职业技术学院经济贸易系,河北石家庄050081

出　　处：《石家庄职业技术学院学报》2022年第1期43-46,共4页Journal of Shijiazhuang College of Applied Technology

基　　金：河北省高等学校人文社会科学研究项目(SZ2021093)

摘　　要：移动社交电子商务规模化发展面临着维持客户稳定、平衡实体经济与新的社交问题以及流量质量监管等问题,建议分析市场用户数据,打造个性平台,增加用户的稳定性;建立平台自身社交通道,增加普通社交平台信息通用性;建立健全移动社交电子商务法律法规,严格流量主播和商品准入制度,形成有效反馈监督机制;打造实体店特色优势,提高社区服务及同城快递服务质量,助力移动社交电子商务的高质量发展。A scaled development of the mobile social e-commerce faces such problems as maintaining customer stability,balancing real economy,new social problems and flow supervision.So,the writer suggests that market user data be analyzed,and individual platforms created to increase the user stability.Besides,measures should be taken to build up social channels,ensure information universality,formulate relevant laws and regulations,establish flow anchors and commodity access system,form an effective feedback mechanism,create stores,improve the quality of community and local express services,and help with a healthy development of mobile social e-commerce.

关 键 词：移动社交电子商务 稳定性 平衡性 

分 类 号：F724.6[经济管理—产业经济]