多主体干预的微博舆情话题交互传播模型研究  

Study on the Interactive Dissemination Model of Micro-Blog Public Opinion Topics Under Multi-Agent Intervention

作　　者：张琳[1] 陈荔[1] ZHANG Lin;CHEN Li(School of Management,University of Shanghai for Science&Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《情报科学》2022年第11期49-55,共7页Information Science

摘　　要：【目的/意义】为识别微博中多个舆情话题的交互传播规律从而使干预决策的制定更有针对性,提出一种多主体干预的微博舆情话题交互传播模型。【方法/过程】该模型融入网络媒体和政府的多重干预,考虑了多个舆情话题不平等竞争的特性,并可从交互传播的整体视角来分析干预措施的作用。【结果/结论】仿真实验表明:该模型能够较好地模拟微博平台中多个舆情话题的交互传播演化趋势;话题交互传播过程中,多主体干预下的舆情治理效果更好;制定干预决策不能仅关注单一舆情话题,而应综合考虑多个舆情话题及其交互关系。【创新/局限】文章通过数学建模的方法对多主体干预下的微博舆情话题交互传播过程进行探究,为微博平台监管控制策略的制定提供了新视角,未来研究可以结合相关实例进行分析,进一步丰富和深化研究结论。【Purpose/significance】In order to identify the interactive dissemination rules of multiple public opinion topics in microblog and make the intervention decisions more pertinently,an interactive dissemination model of public opinion topics under multiagent intervention is proposed.【Method/process】This model integrates multiple interventions of Internet media and government,considers the characteristics of unequal competition of multiple public opinion topics,and could analyze the intervention measures from the global perspective of the interactive dissemination.【Result/conclusion】Simulation experiments show that the proposed model could well simulate the evolution of interactive dissemination of multiple public opinion topics on micro-blog.In the process of multi-topic interactive dissemination,the governance effect of public opinion under multi-agent intervention is better.Intervention decisionmaking should not only focus on a single public opinion topic,but should take comprehensive consideration of multiple public opinion topics and their interaction.【Innovation/limitation】This paper explores the interactive dissemination process of public opinion topics under multi-agent intervention by means of mathematical modeling,which provides a new perspective for the formulation of the supervisory control strategy of micro-blog.Future studies can be analyzed by combining relevant examples to further enrich and deepen research conclusions.

关 键 词：多主体干预 微博舆情 话题交互 不平等竞争 数值仿真 

分 类 号：G206[文化科学—传播学] C912.63[经济管理]