文旅融合视域下的江苏旅游演艺:发展研判与逻辑重构——基于文化旅游业的考量  

Jiangsu Tourism Performance Art from the Perspective of Integration of Culture and Tourism:Development Determination and Logical Reconstruction——Based on Consideration of Cultural Tourism

作　　者：何淼 谭志云[1] He Miao;Tan Zhiyun

机构地区：[1]南京市社会科学院

出　　处：《文化产业研究》2020年第3期127-137,共11页Cultural Industry Research

基　　金：2020年度南京市社会科学基金重点项目“‘文学之都’建设与城市文化生活有机融合研究”(20ZY02)的阶段性成果

摘　　要：旅游演艺是文旅融合时代一个典型且关键的产业议题。江苏旅游演艺产业的发展拥有良好的文化资源与游客资源优势,但存在品牌影响不突出、市场运作不充分、产品结构偏态化、产业链条不完整等问题。应通过打造本土原真、创意演绎的旅游演艺项目,构建多元供给、分工合理的旅游演艺序列,发挥裂变扩张、综合带动的产业溢出效应,坚持市场主导、多维营销的产业运作模式,构造政策引领、智力支持的旅游演艺生态等路径重构江苏旅游演艺的发展逻辑,推动文旅融合赋能江苏旅游演艺的高质量发展。Tourism performance art is a typical and key industrial issue in the era of integration of culture and tourism.The development of Jiangsu’s tourism performance art industry has good cultural and tourist resource advantages,but there are problems such as unremarkable brand influence,insufficient market operation,skewed product structure,and incomplete industrial chain.By building local original and creative tourism performance art projects,establishing a tourism performance art sequence with diversified supply and reasonable division of labor,exerting the industry spillover effect of fission expansion and comprehensive driving,adhering to the market-led industry operation mode of multi-dimensional marketing,and constructing the tourism performance ecology with policy guidance and intellectual support and other paths,the development logic of Jiangsu tourism performance art should be reconstructed,so as to promote the integration of culture and tourism empowering the high-quality development of Jiangsu tourism performance art.

关 键 词：文旅融合 旅游演艺 江苏 

分 类 号：J892.4[艺术—戏剧戏曲] F592.7[经济管理—旅游管理]