科技期刊微信公众号应用现状及发展对策建议——以环境类核心期刊为例  

Application on WeChat Public Platform of Technical Journals:Quantitative Research on Environmental Core Journals

作　　者：赵素婷 李富山 汤宏波[1,2] 吕新华 曹启花[3] ZHAO Suting;LI Fushan;TANG Hongbo;LYU Xinhua;CAO Qihua(Wuhan Library,Chinese Academy of Sciences,Wuhan 430071;Hubei Key Laboratory of Big Data in Science and Technology,Wuhan 430071;Center of Scientific Journals,Wuhan University,Wuhan 430072)

机构地区：[1]中国科学院武汉文献情报中心,武汉430071 [2]科技大数据湖北省重点实验室,武汉430071 [3]武汉大学科技期刊中心,武汉430072

出　　处：《科技促进发展》2022年第7期899-907,共9页Science & Technology for Development

基　　金：中国科学院自然科学期刊编辑研究会2019年研究课题(YJH2019007):科技期刊微信公众号功能应用研究,负责人:赵素婷

摘　　要：研究以北大2017版环境类核心期刊为样本,对期刊微信公众号的开通、运营、栏目设置、文章发布形式、期刊文章目次内容呈现形式及特色信息发布情况进行了统计研究。结果表明:89%的期刊开通了微信公众号;公众号导航栏菜单的设置普遍存在不规范和不完善的情况,其功能也有待改进;74%的公众号提供文章目次推送,推送内容的特色信息较少。针对公众号存在的问题,提出了以下建议:从增强公众号的活跃度、完善导航栏菜单的设置、推送对读者有帮助的特色信息和加强微信群服务管理模式等4个方面来发展公众号。研究对当前环境类科技期刊微信公众号的现状及存在问题进行分析,以期为科技期刊微信公众平号的发展提供参考,研究对促进科技期刊新媒体融合发展具有重要意义。This study aimed to survey the application,existing problems and development countermeasures on the WeChat public platform of environmental core journals in China and provide references for the application of the WeChat public platform in the field of technical journals publication and communication.The opening,management,column setting,menu function,formats of the articles,formats of journal contents on the WeChat public platform of Chinese environmental core journals(Peking University core 2017 edition)were analyzed.89%environmental core journals had the WeChat public platform.Most of the navigation menus and the function of the menus were irregular and imperfect.74%WeChat public platform had the journal contents,however,they had very little special information.To better develop the WeChat public platform,the study needed to enhance the activity,improve the navigation menus and push special and useful information.This study analyzed the current situation and existing problems of the WeChat public account of environmental core journals,provided reference for the development of the WeChat public account of science and technology journals.Moreover,it would be of great significance to promot the development of new media integration of technical journals.

关 键 词：科技期刊 微信公众号 应用研究 

分 类 号：G237.5[文化科学] G206