乡村振兴背景下农产品电商供应链发展对策的研究  

Research on the Development Countermeasures of Agricultural Product E-commerce Supply Chain under the Background of Rural Revitalization

作　　者：陈妙香[1] CHEN Miao-xiang(Zhangzhou Vocational and Technical College,Zhangzhou 363000,China)

机构地区：[1]漳州职业技术学院,福建漳州363000

出　　处：《江西电力职业技术学院学报》2022年第5期153-155,共3页Journal of Jiangxi Vocational and Technical College of Electricity

基　　金：2021年度漳州市社科联课题﹝2021﹞5号“乡村振兴背景下漳州农产品直播电商的实践探索”(课题编号:漳社科联【2021】5号)阶段性研究成果;2021年度漳州职业技术学院(科研[2021]10号)课题“直播电商助力漳州乡村振兴的路径探析”研究成果(课题编号:ZZY2021B111)阶段性研究成果

摘　　要：近年来,为了促进国家的繁荣与发展,乡村发展问题越来越受到广大人民群众的重视,尤其是提出乡村振兴战略之后,举国上下都在努力落实乡村振兴这一战略要求。乡村地区农产品销售是促进乡村振兴的一大关键点,随着互联网的发展和普及,在农产品的营销中加入电商元素,有利于提高农产品销售量,进而带动乡村地区经济的发展。基于此,对乡村振兴背景下农产品电商供应链发展的对策进行了研究,旨在更好地落实乡村振兴战略。In recent years,in order to promote the prosperity and development of the country,the issue of rural development has been paid more and more attention by the general public.Especially after the rural revitalization strategy was proposed,the whole country is working hard to implement the strategic requirements of rural revitalization.The sales of agricultural products in rural areas is a key point in promoting rural revitalization.With the development and popularization of the Internet,the addition of e-commerce elements to the marketing of agricultural products will help increase the sales of agricultural products and drive the economic development of rural areas.Based on this,the countermeasures for the development of agricultural product e-commerce supply chain under the background of rural revitalization are studied,in order to better implement the rural revitalization strategy.

关 键 词：乡村振兴 农产品 电商供应链 

分 类 号：F724.6[经济管理—产业经济] F323.7