新冠疫情冲击下吉林银行的应对策略  

The Response Strategies of Jilin Bank under the Impact of COVID-19

作　　者：张丹[1] 杨峰[2] 刘洪坤 ZHANG Dan(Liaoning Finance And Trade College,Xingcheng 125100,China)

机构地区：[1]辽宁财贸学院,兴城125100 [2]长春工业大学经济管理学院,长春130012

出　　处：《长春工程学院学报（社会科学版）》2022年第4期38-43,50,共7页Journal of Changchun Institute of Technology(Social Sciences Edition)

摘　　要：银行是经济的命脉,支撑着经济系统的运行,银行的稳健运行关乎社会经济的稳定。新冠疫情突然来袭,给吉林银行带来了巨大的冲击,也为吉林银行提供了机遇与挑战。因此,针对疫情的影响进行深入分析,研究吉林银行应对疫情冲击的策略,进而完善吉林银行的风险管理系统,使吉林银行在面对未知冲击时可以稳步发展与经营,并且带动社会经济平稳发展。首先,论述吉林银行新冠疫情下的发展现状,其次,对新冠疫情冲击下的吉林银行进行SWOT分析。最后,提出吉林银行应对新冠疫情冲击的策略,以及未来突发疫情时采取的应对措施。Bank is the lifeblood of the economy,and supports the operation of economic system.The stable operation of the bank is important to the social economy stability.The sudden outbreak of COVID-19 brought the great impact on Jilin Bank,and also provided opportunities and challenges for Jilin Bank.Therefore,this paper makes an in-depth analysis to the influence of epidemic,the research outbreak response strategies of Jilin bank,and then improves the risk management system of Jilin bank,which makes Jilin Bank with steady development and management when facing the unknown impact,and promotes social economy with a stable development.This paper firstly discusses the development status of Jilin Bank under the COVID-19 epidemic.Secondly,it conducts a SWOT analysis to Jilin Bank under the COVID-19 epidemic.Finally,the paper puts forward the strategies for Jilin Bank on how to deal with the COVID-19 epidemic and the countermeasures to be taken in the future emergencies.

关 键 词：新冠疫情 吉林银行 SWOT分析 数字化转型 

分 类 号：F832.33[经济管理—金融学]