唐大明宫遗址IP的智媒文创研发——以AR考古盲盒为例  

Intellectual media, cultural and creative research and development of IP in Tang Daming Palace site——Taking AR archaeological blind box as an example

作　　者：常鸿飞 张思琪 CHANG Hongfei;ZHANG Siqi(Xijing University,Xi'an 710123,China)

机构地区：[1]西京学院,陕西西安710123

出　　处：《中国高新科技》2022年第24期153-155,共3页

摘　　要：随着展示技术的不断发展,在当今信息时代现实增强技术(以下简称AR)已日趋市场化。文章利用其与文创产品的设计相结合,设计并制作一款基于唐大明宫遗址博物馆IP的AR文创产品——大明宫AR考古盲盒,将文创产品表面下的文化底蕴深挖,结合当今数字时代的展示科技,为云端个人数字博物馆的建设做出铺垫,建立文创产品AR模型的养成型数据库,为“让文物活起来”的目标打下基础。让大明宫遗址所要传播的中华优秀传统文化在民众层级二度主动传播,不仅可以极大地提高大明宫IP的社会影响力,还可以为打出西安强有力的城市文化名片做出贡献。With the continuous development of display technology,reality enhancement technology(hereinafter referred to as AR)has become increasingly market-oriented in today’s information age.Using its combination with the design of cultural and creative products,the article designs and produces an AR cultural and creative product based on the IP of Tang Daming Palace Ruins MuseumDaming Palace archaeological blind box,which will deeply excavate the cultural heritage under the surface of cultural and creative products,combined with the display technology in the digital age,pave the way for the construction of cloud personal digital museum,and establish an nurturing database of AR model of cultural and creative products.Lay a foundation for the goal of“making cultural relics live”.Let the excellent Chinese traditional culture to be spread at the Daming Palace site be actively spread at the public level for the second time,which can not only greatly improve the social influence of the Daming Palace IP,but also contribute to making Xi’an a powerful city cultural card.

关 键 词：AR 文创 唐大明宫遗址IP 考古盲盒 

分 类 号：G260[历史地理—考古学及博物馆学]