微信公众平台对医学专业人员继续医学教育的影响  

Influence of WeChat official account platform on continuing medical education for medical professionals

作　　者：饶伟萍 李永超 Rao Weiping;Li Yongchao(Department of Nephrology,Gaoyou People's Hospital,Yangzhou 225600,China;Department of Spinal Surgery,Shanghai East Hospital,Tongji University School of Medicine,Shanghai 200120,China)

机构地区：[1]高邮市人民医院肾脏与内分泌科,扬州225600 [2]同济大学附属东方医院脊柱外科,上海200120

出　　处：《中华医学教育探索杂志》2022年第8期1059-1063,共5页Chinese Journal of Medical Education Research

基　　金：上海市浦东新区卫生系统重点学科建设项目(PWZxk2017-08)

摘　　要：目的探讨微信公众平台在医学专业人员获取知识中所发挥的作用,为继续医学教育提供新的途径。方法借助"腾讯问卷"平台设计电子版调查问卷,通过Spine脊柱微信公众平台推送、微信群和朋友圈转发,对医学专业人员进行问卷调查。调查内容包括医学专业人员的一般情况、医学专业人员对Spine脊柱微信公众平台的评价和医学微信公众平台对其获取知识的影响。回收问卷并进行描述性分析。结果共回收901份有效问卷,91.9%(828人)的医学专业人员选择休息时间为最合适的推送时间,选择最多的是18:00—21:00;对于推送频率多数选择"1周2次";97.3%(877人)的医学专业人员对Spine脊柱微信公众平台的总体评价选择了"非常满意"或"比较满意";医学专业人员对Spine脊柱微信公众平台推送文章质量评分为(8.5±1.4)分;79.1%(713人)的医学专业人员关注了5个以上医学微信公众平台,最看重推送内容的质量和可靠性;92.7%(835人)的医学专业人员认为医学微信公众平台对提升专业知识面"帮助非常大"或"帮助比较大"。在获取最新专业知识的渠道方面,68.4%(616人)的医学专业人员选择了"微信公众平台推送文章",仅18.4%(166人)的医学专业人员选择了"传统纸质媒介(期刊杂志、报纸和书籍)"。结论微信公众平台针对关注人群、固定时间和频率推送原创文章,有利于医学专业人员获取知识,为继续医学教育提供一种新的补充形式。Objective To explore the role of WeChat official account platform(WOAP)in knowledge acquisition for medical professionals(MPs),and to provide a new way for continuing medical education.Methods With the help of the"Tencent Questionnaire"platform,an electronic version of the questionnaire was designed,which was sent to the MPs through"Spine Jizhu"WOAP,and forwarded by WeChat groups and friends circle.The survey included the general information of MPs,the evaluation on"Spine Jizhu"WOAP and the influence of medical WOAP on their knowledge acquisition.The questionnaires were collected and analyzed descriptively.Results A total of 901 valid questionnaires were recovered,and 91.9%(828)of the MPs chose the rest time as the most suitable push time,with the most choice from 18:00 to 21:00,and the most push frequency of"twice a week";97.3%(877)of MPs selected"very satisfied"or"relatively satisfied"for the overall evaluation of“Spine Jizhu”WOAP;MP rated the quality of articles pushed by"Spine Jizhu"WOAP with a score of(8.5±1.4);79.1%(713)of MPs followed 5 or more medical WOAPs,and most of them valued the quality and reliability of the pushed contents;92.7%(835)of MPs believed that the medical WOAP was"very helpful"and"relatively helpful"in enhancing their professional knowledge.In terms of access to the latest professional knowledge,68.4%(616)of MPs chose"WOAP pushed articles",while only 18.4%(166)of MPs chose"traditional paper media(periodicals,magazines,newspapers and books)".Conclusion WOAP is aimed at followed people and pushes original articles at a fixed time and frequency to help MPs to acquire knowledge and provide a new supplementary form for continuing medical education.

关 键 词：微信公众平台 继续医学教育 问卷调查 医学专业人员 

分 类 号：R814[医药卫生—影像医学与核医学]