Research on Countermeasures of Data Mining Technology Applied in Electronic Commerce  

作　　者：ZHANGShuyue 

机构地区：[1]School of Engineering, Guangzhou Technology and Business University, Guangzhou 510850, China

出　　处：《外文科技期刊数据库(文摘版)工程技术》2022年第5期153-156,共4页

摘　　要：With the advent of the Internet era, the traditional extensive marketing model has been seriously affected. In contrast, the increasingly prosperous personalized e-commerce market relies on the support of e-commerce platforms to expand rapidly in the market, which is also one of the main features of the era of big data. Therefore, traditional enterprises should actively change old concepts and adopt sophisticated marketing methods to improve consumer experience. This paper studies the application of data mining technology in e-commerce. Understand the use of data mining technology in e-commerce, analyze the problems encountered by data mining technology in e-commerce, and put forward practical countermeasures.

关 键 词：data mining E-COMMERCE technology research 

分 类 号：TB[一般工业技术]