Discussion on the Path of Ideological and Political Education from the Perspective of Big Data Ethics  

作　　者：YANXiaoying 

机构地区：[1]Software Engineering Institute of Guangzhou, Guangzhou 510980, China

出　　处：《外文科技期刊数据库(文摘版)教育科学》2022年第6期067-070,共4页

摘　　要：The algorithm-based digital marketing activities will not only bring about brand-new marketing opportunities, but also have a new impact on business ethics. Contemporary college students of digital marketing activities present the characteristics of "ethical silence" obvious. Based on the group for the future big data algorithm makers, the internet industry self-discipline executor, the design of technical ethics, under the background of digital economy of marketing ethics, for the future of social business ethics will play a bigger role. Ideological and political education in college courses should focus on the characteristics of contemporary college students. By building a teaching team integrating arts and science and cooperating with cultural justice internet enterprises, we should lay out the last ideological and political education path for college students to enter the society, and firmly enhance the big data ethical values of justice among college students.

关 键 词：digital marketing big data ethics college students ideological and political courses 

分 类 号：G642[文化科学—高等教育学]