Research on the Financial Enterprise's Profitability and Promotion Strategy  

作　　者：XIAOKanghua 

机构地区：[1]YibinRuralCommercialBankCo.,Ltd.,YibinSichuan644099,China

出　　处：《外文科技期刊数据库(文摘版)经济管理》2022年第10期065-068,共4页

摘　　要：In recent years, with the iterative updating of Internet technology, information technology has developed by leaps and bounds. Internet finance was born and gradually matured. The impact of the current Internet finance is relatively large, which has led to the continuous obstruction of the development of commercial banks in our country. Judging from the current situation, there are hundreds of commercial banks in the domestic banking industry, as well as a sharp increase in the number of foreign-controlled banks. Through the analysis, it can be found that the banks in our country generally take deposits and loans as their main business content, and the interest difference between deposits and loans accounts for a relatively high proportion of the banks profits. In order to gain more market share, many banks rely on high interest rates for deposits. Under normal circumstances, the financial statements are very intuitive and can objectively reflect the development and operation of the enterprise. From the perspective of financial analysis, there are usually several important focuses: solvency, profitability, development ability, etc. To deeply explore the impact of financial technology on traditional banking business, customer acquisition ability, product innovation, etc. plays an important role in reversing the disadvantage of banks, tapping potential profit growth points, and promoting the healthy development of banks.

关 键 词：financial enterprises PROFITABILITY status quo SUGGESTION 

分 类 号：F832.33[经济管理—金融学]