面向农村市场的包装设计  

Packaging Design for Rural Market

作　　者：谢崇桥[1] 李亚妮[2] 

机构地区：[1]北京联合大学,北京100011 [2]全国妇联妇女研究所,北京100730

出　　处：《包装工程》2007年第9期63-65,68,共4页Packaging Engineering

摘　　要：农村市场建设是新农村建设的重要内容,建设农村市场必然要关注在农村市场中流通的商品包装。农村市场主体和消费者客体有着自身的特点。在此基础上,结合农村市场上商品包装的现状,提出了设计与农村市场相适应的包装的建议。As an important part of the socialist new countryside construction,constructing rural market are getting more and more important nowadays.Along with rural market construction,packaging for the mer- chandises in rural markets should be improved.The packaging situation in rural markets was analyzed and the ways to improve the packaging were put forward based on the characters of the rural market and the con- sumers.

关 键 词：农村市场 农村消费者 包装设计 

分 类 号：TB482[一般工业技术—包装工程]