发展中国体育产业的思考  

Considerations on Development of Sports industry in China

作　　者：刘磊矗 李立健[1,2] 

机构地区：[1]重庆建筑高等专科学校 [2]西安体育学院

出　　处：《西安体育学院学报》1998年第1期7-10,共4页Journal of Xi'an Physical Education University

摘　　要：通过分析体育产业的基本要素（产业性质、流通领域、消费对象），简述了现阶段发展体育产业的迫切性，认为我国体育的根本出路在于发展体育产业，并根据我国社会现状。This paper analyses the basic elements (the quality,the field of circulation,consumers) of sports industry,and resumes the urgency of the develoloment of them at present phrase.lt is considered that the fundamental way-out for China sports lies in the development of sports industry.According to the present situation of our sociefy some basic contermeasures of the development of sports industry are suggested in this paper.

关 键 词：发展 中国 体育产业 思考 

分 类 号：G80-05[文化科学—运动人体科学]