北京奥运会电视转播权的SWOT分析  

SWOT Analysis On Television Rediffusion Power Of Beijing Olympic Games

作　　者：张丙伟[1] 蔺银萍[2] 王清玉[1] 

机构地区：[1]曲阜师范大学体育教研部,山东曲阜273165 [2]曲阜师范大学体育科学学院,山东曲阜273165

出　　处：《安徽体育科技》2007年第6期4-5,8,共3页Journal of Anhui Sports Science

摘　　要：运用现代管理学的SWOT分析,剖析了北京奥运会电视转播的优势因素、劣势因素、机遇因素和威胁因素,提出了扩大优势,缩小劣势,把握机遇和化解威胁的若干策略。This paper presents the advantages,disadvantages,opportunities and threats of the television rediffusion of Beijing Olympic Games by using the modern management study SWOT analysis.There are some strategies about enhancing the advantages,weakening the disadvantages,grasping the opportunities of rediffusion through investigation.

关 键 词：北京奥运会 电视转播权 SWOT分析 

分 类 号：G229.2[文化科学]