基于网络平台的服装个性化定制业务模式研究  

A Study on the Service Pattern of Individualized Customization for Clothing Based on the Network

作　　者：郑乐晓[1] 倪建明[1] 张辉琼[1] 杨青青[1] 段文奇[1] 

机构地区：[1]浙江师范大学工商管理学院,浙江金华321004

出　　处：《金华职业技术学院学报》2007年第5期38-40,共3页Journal of Jinhua Polytechnic

摘　　要：根据服装行业的发展背景,提出基于网络平台的服装个性化定制业务模式,阐述其本质,分析实施的可能性,并进一步描述网络平台的结构、功能构建,具有的优势、不足之处及其解决对策。According to the development background of the clothing industry,this paper proposed the service pattern of individual customization for clothing based on the network,elaborated its essence,analyzed the implementation possibility,and further described the network platform structure,the function,the superiorities,the deficiencies and the countermeasures.

关 键 词：网络平台 业务模式 服装个性化定制 

分 类 号：F407.86[经济管理—产业经济]