女性旅游市场分析及开发策略  

Analysis and Developmental Strategy of Female Tourism Market

作　　者：王娟[1] 李渊[1] 程静静[1] 

机构地区：[1]安徽师范大学国土资源与旅游学院,安徽芜湖241000

出　　处：《安徽农学通报》2007年第4期142-144,124,共4页Anhui Agricultural Science Bulletin

摘　　要：从女性旅游在国际及国内的发展状况来看,这一旅游市场日趋重要,已经在当前我国旅游业发展中占有相当地位,应引起旅游业及相关部门和群体的重视。通过对女性旅游行为模式、消费特征进行分析,并将女性旅游市场划分为女性购物游、医疗美容健身游、体验游、亲水游四个细分市场,分析了这些市场的特征,在此基础上提出了一些女性旅游市场开发的策略和建议。The female tourism is playing an important role in the ongoing development of tourism industry in China following an in-depth analysis of female tourism behavioral pattern and characteristic of consumption.The market is subdivided into several sections,such as shopping-killing,medicine and fitness-keeping,experience-seeking,water-wetting.All these markets are analysed.the author also makes some suggestions on development of female tourism market.

关 键 词：女性旅游 市场特征 细分市场 市场开发 

分 类 号：F590[经济管理—旅游管理]