调查与分析 成功进入国际市场  

Investigation and analysis: China Enterprises probe into global market

作　　者：赵琳 

出　　处：《中国安防》2007年第12期54-59,共6页China Security & Protection

摘　　要：　　随着中国安防产品技术日益成熟,走出国门,杨帆海外,并在国际市场上占有一席之地,是目前许多安防企业瞄准的一个契机.……Along with our technologies and products are developing to be more mature and with higher quality, more and more Chinese security manufacturers are aiming at global security market and trying hard to provide more products and solutions to overseas consumers. There are good opportunities for Chinese security enterprises to develop themselves in the global market. But at the same time, there are tough and severe challenges for our manufacturers to fight against and conquer. We should study and understand the requisitions of overseas users, and the differences of social, economic and cultural backgrounds and purchasing habits. We should develop our own characteristics for our products and solutions to compete with those international giants which have more advantages in their technology and brand strategy. We have conducted an investigation and invited 15 well-known domestic enterprises to discuss on this topic and share their experiences in exploring the overseas market. We hope you can learn more from this investigation and analysis.

关 键 词：安保 德国埃森 安防领域 楼宇对讲 企业营业额 展会 安防行业 走出国门 嵌入式硬盘录像机 安防企业 

分 类 号：F426.6[经济管理—产业经济]