工业设计的软力量  

Soft Power of the Industry Design

作　　者：肖克松[1] 张璐[1] 

机构地区：[1]西昌学院艺术系,四川西昌615022

出　　处：《西昌学院学报（自然科学版）》2006年第2期57-60,共4页Journal of Xichang University(Natural Science Edition)

摘　　要：当前,世界先进的制造企业已经历了以产量和质量开拓市场,进入到以创新占领市场的崭新阶段。企业从系统论高度推行设计管理,将产品的设计问题提升到系统层面,“产品设计的功能就是创造品牌形象”。树立以工业设计为根本的企业新机制,才能在竞争中立于不败之地。At present,some advanced manufacturing business enterprises in the world have already experi- enced the process to expand their market by means of the yield and quantity and got down to capturing the brand - new market with the innovation.The business enterprises promote the design management with the system,pro- moting the design problems of the product to the system level.“The function of product design is to create the brand image.”Set up to take the industrial design as basic business enterprise mechanism,they can be in invincible position in the competition.

关 键 词：工业设计 设计管理 DI 产品 企业 市场 

分 类 号：TB47[一般工业技术—工业设计]