Analyzing the Value of Location Information for Four Taxi Dispatching Modes  

作　　者：XU Zhengchuan JIN Huiliang LING Hong 

机构地区：[1]Department of Information Management and Information Systems, School of Management,Fudan University, Shanghai 200433, China Department of Information Management and Information Systems, School of Management,Fudan University, Shanghai 200433, China Department of Information Management and Information Systems, School of Management,Fudan University, Shanghai 200433, China

出　　处：《Tsinghua Science and Technology》2005年第z1期844-851,共8页清华大学学报（自然科学版（英文版）

基　　金：Supported by the National Natural Science Foundation of China (No. 70471011)

摘　　要：Location-based service (LBS) is often quoted as one of the killer applications of mobile commerce. The LBS, especially the GPS dispatching system, is often adopted by taxi operators for fleet management, but there is no theoretical analysis on the real value of location information for dispatching services. This paper presents four types of dispatching modes and how location information is obtained and used to support dispatching services. Then the Pros and Cons of different taxi dispatching modes were compared. It is concluded that different mode fits different situations, no one overwhelms all situation, even if the GPS-based dispatching mode. The value of the GPS-based dispatching service then was further analyzed through the case study of DaZhong Company in Shanghai, China. The results show that the use of the up-to-date GPS technology radically changes the traditional approaches to taxi dispatching and enables companies to enhance customers'satisfaction.

关 键 词：mobile COMMERCE location-based service (LBS) TAXI DISPATCHING 

分 类 号：N[自然科学总论]