试论国有批发商业的营销模式创新  

On the creation of new marketing patterns of state-owned wholesale businesses

作　　者：向君[1] 

机构地区：[1]兰州商学院,甘肃兰州730020

出　　处：《兰州商学院学报》2002年第2期100-102,共3页Journal of Lanzhou Commercial College

摘　　要：国有批发商业目前处于非常困难的境地 ,解决其困境的有效途径之一 ,就是要从批发业营销活动的角度重新认识其营销功能 ,改革和调整过去粗放的营销模式 ,以适应现代市场经济条件下生产。One of the effective means of getting state owned wholesale businesses out of their present difficult situation is to re recognize their marketing function from the viewpoint of their marketing activities, to reform and adjust their traditional marketing patterns, so as to meet the demands of changes in the production and retailing systems in the modern market economy

关 键 词：国有批发企业 营销功能 营销模式 

分 类 号：F724[经济管理—产业经济]