构建高素质人才队伍、提升医院品牌的策略与实施  

The strategy and implementation of promoting hospital’s brand reputation by high quality staff team

作　　者：史俏蓉[1] 吕玉波[1] 黄慧玲[1] 欧爱华[1] 梁兆晖[1] 

机构地区：[1]广东省中医院,广东广州510120

出　　处：《中国医院管理》2008年第4期44-45,共2页Chinese Hospital Management

基　　金：广东省科技厅软科学研究项目(2006B70102002)

摘　　要：通过广东省中医院培育人才队伍、提高医疗质量和服务水平,打造医院品牌的管理实践,对高素质人才队伍的构建在医院品牌建设中的重要作用及培育高素质人才队伍的策略与途径进行探讨,为医院的品牌建设提供借鉴。By depicting the practice of staff team development in Guangdong Provincial Hospital of TCM so as to enhance its medical service quality and construct its brand reputation,we attempt to evaluate the influence of high quality staff in the construction of hospital brand and the strategy and approaches for cultivating high quality staff team in hospitals.It hopes to serve as reference for the construction of hospital brand in the future.

关 键 词：医院品牌 人才培养 实施策略 

分 类 号：R197.3[医药卫生—卫生事业管理]