企业产品设计策略研究  

Intellectual Property's Exploitation and Value Continuity

作　　者：曾琎[1] 吴瑜[1] 陈汗青[1] 

机构地区：[1]武汉理工大学艺术与设计学院,武汉430070

出　　处：《武汉理工大学学报》2008年第4期161-163,共3页Journal of Wuhan University of Technology

摘　　要：从最初的创意到最终经济效益的实现,是一个纷繁复杂且值得深入研究的过程。各发达国家不论创意产业的发展状况如何,都非常重视创意产业的知识产权开发,以此来保持创意价值的延续性。以工业设计领域案例进行分析,通过对比国内外2家企业在产品知识产权开发上的不同之处,揭示了知识产权开发对创意价值延续的重要作用,为中国创意产业的发展提供了新的思路。From the initial creativity to the ultimate realization of the economic benefits was a very complex and worthy of in-depth research topic.Developed countries have attached great importance to the development of intellectual property,regardless of the development of creative industries status,to maintain the continuity of creative value.In this paper,the case in industrial design was analyzed by comparison domestic and foreign enterprises on the development of intellectual property exploitation.It revealed i...

关 键 词：创意产业 知识产权开发 价值延续 

分 类 号：TB472[一般工业技术—工业设计]