旅游定量研究的教学改革及其比较优势——关于模块化创新课程《旅游调查研究的方法与实践》  

Teaching Reform of Tourism Quantitative Research and Comparative Advantage——Modularized Teaching Reform on Practice and Research Method for Travel Survey

作　　者：李享[1] 林峰[1] 陈文力[1] 

机构地区：[1]北京联合大学旅游学院休闲与旅游管理系,北京100101

出　　处：《旅游学刊》2005年第S1期94-97,共4页Tourism Tribune

摘　　要：随着计算机和信息时代的到来,在旅游经济活动中亦同样产生了海量数据,而定量研究工作就是要理解这些数据,提取重要的旅游发展模式和趋势,即从数据中学习。我们在旅游定量研究创新课程《旅游调查研究的方法与实践》的教学改革中,尝试了模块化教学的方式,并取得了初步经验。With the advent of the computer and information era,we have huge data during tourism economic activities.However,the quantitative research helps us to understand the data,and extract important trend movement of tourism development.We have tried the method of the modularized teaching in the teaching reform of the tourism quantitative research innovative course Practice and Research Method for Travel Survey,and obtained the initial experience.

关 键 词：旅游定量研究 旅游教学改革 模块化教学 

分 类 号：F590-4[经济管理—旅游管理]