从媒介现实到受众现实  

From the News Media Reality to Subjective Reality

作　　者：张楠[1] 

机构地区：[1]华中师范大学文学院新闻系,湖北武汉430079

出　　处：《安徽广播电视大学学报》2004年第1期64-67,共4页Journal of Anhui Radio & TV University

摘　　要：选择国内媒体对非典型肺炎的危机报道为个案,对疫情最早发源地———广州地方三大报《南方日报》《羊城晚报》《广州日报》的相关报道进行内容分析,以探讨其新闻框架;同时,根据每一时期流言传播情况、社会人心安定情况,分析受众接受框架,通过二者比较证实预先理论假设:新闻媒体在反映客观现实时,会根据一定标准框架凸显事件的特殊部分;受众在接受媒体报道时,也会表现出一定选择,从而形成媒介框架与受众框架的趋同、协商或对立,实现三种现实间的转换与互动。Taking the domestic media report on SARS as a case, this thesis first analyzes the content of three main local newspapers in Guangzhou City--Nangfang Daily,Yangcheng Evening Newspaper and Guangzhou Daily, aiming to find 'news reporting framework'. Then, it makes a research on people′s 'receiving framework' according to the spreading of gossip and the social stability situation. The article compares the two frameworks to confirm the assumption that: when news media report a particular event in the real world, they will highlight a particular part of the event, on the other hand, when the audience read or listen to the reports, they will appear a certain inclination in information choosing. Then, there are unanimity, consultation or antagonism between the two frameworks, realizing the transformation and interaction among the three realities.

关 键 词：传播学 新闻框架 媒介现实 受众现实 

分 类 号：G206[文化科学—传播学]