形象教育应贯穿大学教育的始终  

Image Education Should Be Carried out Consistently in College Education

作　　者：曹芙蓉[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《旅游学刊》2004年第S1期137-142,共6页Tourism Tribune

摘　　要：本文以大学生的形象塑造及形象教育问题为切入点 ,深入分析了大学生形象教育的必要性 ,目前开展大学生形象教育的有利条件及开展形象教育应该采用的措施与办法。针对我国旅游行业及旅游院校特点 。This paper,from the angle of image-creation and image eduction of college students,makes an in-depth analysis of the necessity of image education of college students,the present favorable condition and measures that should be adopted.In the light of the characters of China s tourist industry and tourism institutions of higher learning,the author holds that image education should,first and foremost,be carried out in tourism institutions of higher learning.

关 键 词：大学生形象 学院形象 形象塑造 形象教育 

分 类 号：G641[文化科学—高等教育学]