中国现阶段的工业品市场营销模式初探  

Marketing Modes of Industrial Product in China

作　　者：靳万民[1] 袁立[1] 丁巨元[1] 

机构地区：[1]北京化工大学产业办,北京100029

出　　处：《价值工程》2003年第z1期81-82,共2页Value Engineering

摘　　要：随着中国市场经济的快速发展、科技水平的提高以及中国加入WTO,工业品的市场竞争将更加激烈。对于中国现阶段的工业品来讲,由于行业、企业、产品特点及销售对象不同,各公司的营销策略各有不同,尤其对市场营销模式需要进一步探索。With the rapid development of market economy an,increase of science and technology level,China joining WTO,the competition of industrial product is becoming more vehement.Because the trade,enterprise,product and sale object is different,the enterprise's marketing strategies need different modes.Especially in currently China,it is more necessary and important to re-search marketing of industrial product synthetically than past.

关 键 词：工业品 市场营销模式 

分 类 号：F7[经济管理—产业经济]