全球化背景下我国体育传媒的应对策略研究  

The Research of China′s Sports Media of Globalization Dissemination

作　　者：钟建春[1] 

机构地区：[1]苏州广播电视大学,江苏苏州212001

出　　处：《南京体育学院学报（社会科学版）》2008年第4期70-73,共4页Journal of Nanjing Institute of Physical Education

摘　　要：运用文献资料和归纳分析等方法,总结出在全球化背景下我国体育传媒的现状:境外传媒落户中国给体育传媒带来了严峻考验,体育传媒恶性竞争严重制约了自身的健康发展,社会责任感缺失现象严重等现状,指出全球化背景下体育传媒的应有之意,在此基础上提出了体育传媒在全球化背景下的应对之策。Using literature and summarized analysis methods,in the context,the author summed up of China s sports media Status behind globalization: foreign media to settle down in China brought about severe test of sports media,sports media vicious competition has seriously hampered the healthy development of their own community Lack of serious sense of responsibility.Besides,the author pointed out the globalization meaning to sports media and provided strategy to sports media to deal with.

关 键 词：体育传媒 境外媒体 全球化 

分 类 号：G80-05[文化科学—运动人体科学]