制造企业的产品保证契约模型研究  

A Study on the Contract Model of Product Warranty to Manufacturers

作　　者：于俭[1] 魏巧米[2] 潘笑盈[1] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018 [2]浙江育英职业技术学院经济与贸易系,浙江杭州310018

出　　处：《杭州电子科技大学学报（社会科学版）》2008年第2期15-19,共5页Journal of Hangzhou Dianzi University：Social Sciences

基　　金：浙江省自然科学基金项目(Y605379);浙江省哲学社会科学规划一般课题(07CGGL033YBX)

摘　　要：在制造企业和消费者双边道德风险下,通过分析产品保证契约的保护力度、制造企业产品技术经济性能水平及消费者投入产品保养努力程度三者之间的互动关系,构建了一个产品保证契约模型,表明在信息对称下制造企业和消费者之间可以通过协商达成双赢的产品保证契约,而在产品信息不对称前提下,很难达成双方满意的产品保证契约。The interaction among protection strength of product warranty contract,product quality level provided by the manufacturer and the effort level provided by the consumers to the product under the existing double-side moral hazard between manufacturing enterprises and consumers are analyzed in this paper and a product warranty contract models is built up.Under the information symmetry theories,it shows that the win-win product warranty contract can be reached between manufacturers and consumers through consult...

关 键 词：契约模型 产品保证管理 产品保证契约 

分 类 号：F406[经济管理—产业经济]