论公共关系的伦理内涵  

On the Ethical Connotation of Public Relation

作　　者：王妍[1] 

机构地区：[1]南京工业大学,江苏南京210009

出　　处：《南京工业大学学报（社会科学版）》2002年第4期50-52,共3页Journal of Nanjing Tech University：Social Science Edition

摘　　要：本文重新审视公共关系的学科性质 ,认为其内含着伦理意蕴 ,体现着管理和伦理的融合大趋势。挖掘它的伦理内涵 ,对公共关系学科自身理论体系的完善 ,以及扶正其实践走势 。Through a re-examination of the nature of PR, it is argued that there is much ethical connotation in the discipline of PR, which reflects the interactive tendency of management and ethics. A further exploration of the ethical connotation of PR can help perfect the theoretical system of the discipline, offer a good guidance to PR in practice so as to make it play a better role in participating and harmonizing relations in the social life.

关 键 词：公共关系 伦理 管理 

分 类 号：C912.3[经济管理]