中国城乡居民消费持续低迷的心理因素分析  

The Psychological Analysis of Chinese Rural & Orban Resident Con'stant Low Consumption

作　　者：李金辉[1] 王宏伟 张天宝[1] 

机构地区：[1]南开大学经济学院,天津300071 [2]天津供销商社业务部,天津300071

出　　处：《商业研究》2002年第16期6-8,共3页Commercial Research

摘　　要：消费心理是消费需求的具体表现 ,又是消费行为的内在因素 ,同时居民消费行为将对经济运行产生一定的影响。城乡居民消费持续低迷固然是由多方面的原因造成的 ,其中心理因素发挥着重要的不容忽视的作用。了解、分析消费者心理 ,对正确地引导居民消费是十分必要的。Consumer psychology is not only the concrete refeetion of consumer demand out also is the inner elements of consumer behavior. At the same time, the consumer benavior of the inhabitants' will take some effects on economic function. There are many elements all-together, which make the consumption level of town and country inhabitants' keeping low for a long time. Among these elements, psychological elements play an im porfant role. Leaming and analyzing consumer psychology, is very necessaly to instruct inhabitants' consumption properly.

关 键 词：居民消费 消费行为 消费心理 

分 类 号：F126.1[经济管理—世界经济]