洛阳市旅游业外向型发展战略  

STRATEGY OF EXPORT-ORIENTED TOURISM DEVELOPMENT OF LUOYANG

作　　者：谭成文[1] 杨开忠[1] 钟海生[1] 

机构地区：[1]北京大学城市与环境学系区域科学中心,中国北京100871

出　　处：《经济地理》2001年第S1期335-338,352,共5页Economic Geography

基　　金：国家九五重大项目(编号:97@JI003);国家自然科学基金重点项目(编号:49971027)

摘　　要：本文从外向型旅游业发展的基本要素着手,分析了洛阳市发展外向型旅游业的资源条件、市场基础,进而分析了其旅游产品外向型发展的可能性,指出洛阳市发展外向型旅游业必须发展古文化旅游产品,并完善其外向型服务水平。文章在分析了洛阳市发展外向型旅游业的机遇的基础上,提出了洛阳市旅游业外向型发展的五大战略:即CIS导入战略(旅游形象战略);市场导向战略(市场外向型战略);精品化战略(产品外向型战略):企业化经营战略(服务外向型战略);官产学民媒互动战略(旅游业外向型整体战略)。This paper analyses resource conditions, market and service characters export-oriented tourism development of Luoyang, and points out that developing tourism products based on ancient culture is the way to export-oriented tourism. Based onanalysis on the opportunities, five strategies for export-oriented tourism of Luoyang are brought forward, which are CIS Indraughtfor tourism image, Market-oriented for tourism market, making elaborate works for tourism products, and network strategy for thewhole tourism l...

关 键 词：旅游业 外向型 洛阳市 

分 类 号：F592.7[经济管理—旅游管理]