农业科技期刊广告的特点及经营对策  

Characteristics and countermeasure of advertisements in agricultural sci-tech periodicals

作　　者：杨贤智[1] 陆顺满[1] 

机构地区：[1]广东农业科学编辑部,广州510640

出　　处：《编辑学报》2001年第z1期62-64,共3页Acta Editologica

摘　　要：结合《广东农业科学》开展广告经营工作的实践和一些农业科技期刊广告经营的经验，对农业科技期刊广告的特点和广告经营中存在的问题进行分析，并提出开展广告经营工作的几点对策。The characteristics and problems of advertisements in agricultural sci--tech periodicals are analyzed through the practice of advertisement in 《Guangdong Agricultural Science》 and the experiences in developing advertisement in the other agricultural periodicals. The countermeasure of advertisement in agricultu:ral periodicals in China are proposed.

关 键 词：农业科技期刊 广告 经营对策 

分 类 号：G237.5[文化科学]