新经济时代体育消费特点初探  

An Initial Research into the Sports Consumption in the New Economic Era

作　　者：丁俊生[1] 

机构地区：[1]安徽师范大学体育学院,芜湖241000

出　　处：《体育与科学》2001年第2期16-17,共2页Sports & Science

摘　　要：随着新经济的发展，以健身运动与娱乐为特点的体育消费成为当代经济发展中的生长点。如何充分开发体育消费新项目，增添新内容，应该是体育产业化的重要论题，本文以“体验经济”的观点分析和评述新经济时代体育消费的特点。With the development of the new economy, sports consumption characterized by physical exercise and recreation has become one of the growth points of the contemporary economy. The important task of sports commercialization is to renew the contents of sports consumption and fully exploit its new items. Putting forward the new concept of 'the experienced economy' ,the author reviews the characteristics of the sports consumption in the new economic era in this paper.

关 键 词：新经济时代 体育消费 健身、娱乐 

分 类 号：G8[文化科学—体育学]