Web Spam技术研究综述(英文)  

A Survey of Web Spam Technologies

作　　者：张彬[1] 蒋涛[2] 徐雨明[1] 

机构地区：[1]衡阳师范学院计算机科学系,湖南衡阳421008 [2]华中科技大学计算机学院,武汉430074

出　　处：《衡阳师范学院学报》2008年第6期131-136,共6页Journal of Hengyang Normal University

基　　金：Supported by Hengyang Normal University Science Fund(07A31)

摘　　要：Web spamming是指故意误导搜索引擎的行为,它使得一些页面的排序值比它的应有值更高。最近几年,随着webspam的急剧增加,使得搜索引擎的搜索结果也降低了一些等级。文章首先讨论了Spam的基本概念和影响,然后详细地分析了当前的各种Spamming技术,包括termspaming、link spamming和隐藏技术三种类型。我们相信本文的分析对于开发恰当的反措施是非常有用的。Web spamming refers to actions intended to mislead search engines into ranking some pages higher than they deserve.With the increasing of web spam dramatically,search results in search engine were degraded in the last few years.We firstly discussed some basic concepts and influences about web spam in the paper,and then all kinds of current web spamming techniques were analyzed in detail,including term spamming,link spamming and hiding techniques three types.We believe that the insights will be useful in dev...

关 键 词：Web SPAMMING 链接分析 PAGE RANK HITS 

分 类 号：TP393.098[自动化与计算机技术—计算机应用技术]