将体验进行到底  

To Manage a Library with the Idea of Experiential Marketing

作　　者：钱继云[1] 

机构地区：[1]苏州大学图书馆,江苏苏州215021

出　　处：《图书馆建设》2009年第1期86-89,共4页Library Development

摘　　要：随着社会经济模式由传统的产品经济、服务经济演进为体验经济,以体验的理念经营图书馆便获得了逻辑起点。图书馆应从用户的体验世界切入,针对其心理需求,加强图书馆资源与服务的心理属性的开发,并结合自身的业务实际,选择合适的体验项目,以体验为服务增值,从而增强用户的满意度,提高其品牌的忠诚度。With the development of economy,its mode has turned from the traditional product economy,later into the service one,and now into the experience one.Thus it s reasonable to manage a library with the idea of experiential marketing.The library should start from the study of the users psychology,analyze their demand,develop the resources and services of the library psychologically,and offer the users proper projects to take part in,to experience,and to enjoy.As a result,the use of the library will be much more...

关 键 词：图书馆 体验 营销 

分 类 号：G252[文化科学—图书馆学]