我国高校招生工作4R战略的采用  

Application of 4Rs Strategy in Admission Work of Chinese Colleges

作　　者：徐琳[1] 魏巍[1] 

机构地区：[1]南开大学,天津300071

出　　处：《大学（学术版）》2009年第3期17-20,共4页

摘　　要：将市场营销中的4C战略引入高校招生工作中,使之转换形成4R战略:即高校根据社会对毕业生的需求以及考生及其家长的需求(Requirement),通过品牌宣传建立高校的知名度(Recognition),与生源基地和考生建立良好的关系(Relationship),并有意识地节约招生成本(Retrenchment),从而转变招生观念,提高招生工作的效率。This article tries to apply the 4Rs strategy which derives from the 4Cs strategy to the admission work of colleges.The authors believe that colleges should attach importance to the requirement of the society and candidates as well as their parents,build their recognition by brand communication,establish good relationship with students sources base and candidates,and meanwhile try to achieve cost consciously which means retrenchment.As a result, mind on admission will be changed and the efficiency of admiss...

关 键 词：4C战略 4R战略 招生工作 

分 类 号：G64[文化科学—高等教育学]