广东省大学生体育锻炼态度与体育消费行为的研究  

The Sports Exercise Attitudes and Consumer Behavior of Sports in University Students of Guangdong

作　　者：吴荣太[1] 曹杰[2] 梁建军[3] 

机构地区：[1]电子科技大学中山学院体育部,广东中山528403 [2]培英中学,广东广州510380 [3]大朗小学,广东广州510450

出　　处：《搏击（武术科学）》2008年第4期89-90,92,共3页Wushu Science

摘　　要：文章运用问卷调查法,对男、女大学生体育锻炼态度、体育消费意识和结构等进行了调查研究,结果显示:大学生体育锻炼态度和体育消费行为都呈多层状。大学生对健身重要性的认识逐步提高,但健身意识和体育消费意识都有待加强。This paper, with the method of questionnaire, does the investigation and study on the male and female college students attitude toward physical exercise, sports consumer awareness of the structure, shows that: college students attitude and physical training have all multi-sports-consumer behavior. Students on the fitness awareness of the importance are gradually increase, but awareness of fitness and sports consumer awareness have to be strengthened.

关 键 词：大学生 体育锻炼态度 体育消费意识 

分 类 号：G807.4[文化科学—体育训练]