浅析基于商业视角下的中国业余篮球市场开发  

Brief Analysis on Commercial Exploitation of Chinese Basketball Market

作　　者：李翎[1] 韦旭强[1] 

机构地区：[1]广西大学体育教育部,南宁530004

出　　处：《体育科技》2009年第2期20-22,37,共4页Sport Science and Technology

摘　　要：通过对中国业余篮球公开赛(CBO)的详细介绍,概括分析了我国业余篮球市场的现状。针对目前发展的情况及趋势,提出了十条基于商业开发理念的建议,并详细解释了实施原则,以期为我国业余篮球市场的发展和建立具有中国特色的篮球运动发展模式提供参考。This paper analyzes the present situation and causes of Chinese basketball market through the detailed presentation of Chinese Basketball Open(CBO).Moreover,we put forward ten pieces of advice based on the idea of commercial exploitation to aim at the status and trend of Chinese basketball market.And we explains how to bring into effect at length.This paper's motivation is to offer a new idea for developing Chinese basketball market and founding a Chinese basketball development model.

关 键 词：中国业余篮球公开赛 中国业余篮球市场 开发 

分 类 号：G841-05[文化科学—体育训练]