我国Shopping Mal业态发展中的问题——以上海港汇广场为例  

Issues of Shopping Mall in China——A Case study of Shanghai Grand Gateway

作　　者：王一凡[1] 许学军[1] 滕晨宇[1] 

机构地区：[1]上海理工大学管理学院,中国上海230009

出　　处：《上海商学院学报》2007年第3期41-43,共3页Business Economic Review

摘　　要：Shopping Mall是集购物、休闲、娱乐、餐饮等多种功能为一体,是目前最新的第四种商业形态,虽然在中国发展迅速,但是却喜忧参半。以上海为例,上海既有如港汇广场这样较为成功的Shopping Mall,但是也有处于艰难运行的Shopping Mall。那么Shopping Mall在中国究竟应该发展,本文从项目选址、功能定位、商务管理等方面提出了若干对策性思路。Being the newest commercial form in the world, Shopping M all has many functions: shopping entertainment leisure F&B. Shopping Mall also has many problems and difference. For example in Shanghai, there are many failures and successes. Grand Gateway set an example for success. The essay offers several suggestions and solutions to improve the domestic Shopping Mall.

关 键 词：SHOPPING MALL 商业形态 发展现状 存在问题 对策思路 

分 类 号：F721.7[经济管理—产业经济]