玉溪市乡村旅游发展调研报告  

Investigation Report for the Development of Rural Tourism in Yuxi

作　　者：方增福[1] 罗辉[1] 马谊妮[1] 姜芹春[1] 卞云龙[1] 

机构地区：[1]玉溪师范学院旅游开发与规划研究所,云南玉溪653100

出　　处：《玉溪师范学院学报》2007年第10期6-12,共7页Journal of Yuxi Normal University

摘　　要：乡村旅游是旅游活动向广大农村延伸的产物,是最具有发展潜力的旅游形式之一。为此,应该科学编制规划,建立最佳结构的乡村旅游发展模式;制定标准,强化管理,示范推动;加强基础设施建设,积极筹集资金;完善政策,深化改革,调动各方积极推进旅游农业发展;深挖文化内涵,突出特色品牌,并将乡村旅游与其他旅游形式有机结合起来统一推进,提高产品档次和服务水平,狠抓宣传促销。Rural tour is an extension of tourism activities into the rural area,and one of the most promising tourist forms.Careful planning is needed to create a proper development mode.Standards are to be established for management,which may be aided with examples of excellence.Rural infrastructure is to be improved with funds from various channels.Policies are to be perfected in the direction of deepening reform so that all related sectors are encouraged to push forward its development.Efforts are to be made in exploring cultural features and in developing unique brands.Attempts should also be supported in integrating rural tour with other forms of tourism so that marketing can be promoted.

关 键 词：乡村旅游 农家乐 发展模式 

分 类 号：F592.7[经济管理—旅游管理]