武术套路竞赛市场的SWOT分析  

Analysis on the Market of the Competitive Wushu Routines with the Method of SWOT

作　　者：孟祥太[1] 

机构地区：[1]沈阳体育学院武术系,辽宁沈阳110102

出　　处：《搏击（武术科学）》2007年第11期41-42,71,共3页Wushu Science

摘　　要：文章采用管理学中的SWOT分析法,对武术套路竞赛市场的优势、劣势、机会、威胁四方面进行系统分析,其中优势为规则细化、竞赛水平的提高、竞赛制度全面确立等;劣势为武术理论匮乏、缺乏管理人才、竞赛内容单一等;机会为相关产业发展迅速、申奥成功带来商机、散打的成功经验等;威胁为影视作品的负面影响、不良的竞赛体制等。文章将这四方面因素相互匹配起来加以分析,并提出促进武术套路竞赛市场开发的参考性意见,旨在为武术套路竞赛走向市场,走向观众探索可行之道。Using the method of SWOT of management ,it made an analysis on the market of competitive Wushu routines including its strength ,weakness ,opportunity ,threats .The strength are that the rule become better ,the competition's standard is higher ,the system has been made etc ; while the weakness includes that theory of wushu is lacking ,the managers are shortage ,the content of the competition is single etc; the opportunity are that many industries are developing well ,many commercial chances have coming ,the successful experiences of disperses hits etc ;the threats are the influence of the movies ,the structure of the competition is bad etc . Analyzing on the four aspects , the paper puts forward some corresponding suggestions ,to find out some referent advice for promoting the development of Wushu routine competition market and to find some practical ways of Wushu routine going into the market and audience.

关 键 词：武术套路 竞赛 市场 SWOT 

分 类 号：G85[文化科学—民族体育]