DM杂志发行运作方式管窥  

Issuing and Operating Mode of Direct Mails

作　　者：周古欣[1] 谷玉薇[1] 

机构地区：[1]河北经贸大学人文学院,河北石家庄050061

出　　处：《河北经贸大学学报（综合版）》2006年第2期41-44,共4页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：DM杂志作为一种从国外引进到国内媒体市场的新生媒体,它的发展现状究竟怎样?本文从高精确发行,是保障DM杂志平稳发展的重中之重,以及数据库运作,是DM杂志的核心竞争力等两个角度分析了DM杂志发行运作方式。What is the current status of DM, an emerging media that has been introduced to China from abroad? This article analyzes DM s issuing and operating mode from two aspects: high - precision issuing is the top priority in maintaining the stable development while the data - base operation is DM's competence core.

关 键 词：直投媒体 免费赠阅 杂志发行 数据库营销 

分 类 号：N55[自然科学总论]