广东省小康居民体育消费现状与趋势的研究  

An Investigation on the Status Quo and Trends of Sports Consumption of Well-off Residents in Guangdong Province

作　　者：沈茂金[1] 廖洁莹[1] 

机构地区：[1]韶关学院体育学院,广东韶关512005

出　　处：《广州体育学院学报》2009年第4期32-35,共4页Journal of Guangzhou Sport University

基　　金：广东省体育局软科学社会科学项目(项目号:YT0403)

摘　　要：通过对广东省小康居民体育消费现状与趋势的调查研究与分析,认为广东省小康居民的体育消费整体水平虽然还处于初级阶段,但居民实际体育消费在悄然增长,且在家庭消费支出中的比重越来越大;不同档次的体育消费群体已初见层次化格局的特点;实物性体育消费仍占主导地位,非实物性体育消费呈上升趋势。只有针对其体育消费的特点,因势利导,才能推动其体育消费水平的稳步提高。This article studies the status quo and trends of sports consumption of well-off residents in Guangdong province by investigating.The results can be summarized as follows: first,despite the sports consumption level of well-off residents in Guangdong province is still in the initial stage,it is quietly growing and playing an increasingly important part in their household consumption expenditure;Second,hierarchical pattern has begun to appear between sports consumption groups in different grades;finally,in-ki...

关 键 词：小康居民 体育消费 现状 趋势 

分 类 号：G812.4[文化科学—体育学]