讲座品牌的培育之道——“乡土课堂”品牌建设中的几点思考  

On the Cultivation of Brand Lecture——Thoughts of "Beijing Classroom" Construction

作　　者：王海茹[1] 

机构地区：[1]首都图书馆,北京100021

出　　处：《图书馆建设》2009年第8期62-64,共3页Library Development

摘　　要："乡土课堂"是首都图书馆举办的大型系列讲座之一,其定位准确、主题鲜明、特色突出。凭借免费听讲的公益性质、权威专家主讲的立足定位、细致严谨的组织策划,"乡土课堂"赢得了良好的社会口碑。"乡土课堂"的发展表明,一个讲座品牌的建立是各种措施和手段积极培育的结果,揭示出一个讲座品牌的培育之道:突出特色、规范管理、增强服务和积极推广。'Beijing Classroom' is one of the large-scale lecture series organized by the Capital Library of China.With the accurate orientation and sharp features,'Beijing Classroom'attracts numerous readers over years.By the virtue of the public good nature of lectures and the rigorous and careful planning,it wins a good social reputation.The development of 'Beijing Classroom' shows that the construction of lecture brand is the positive result cultivated by a variety of measures and means.It also reveals that the cul...

关 键 词：乡土课堂 讲座品牌 品牌建设 

分 类 号：G252[文化科学—图书馆学]